As a social media agency managing multiple platforms, staying consistent with messaging and posting is one of our main jobs. As much as possible, we make it effortless and fun for the team and our clients. We don’t want to get burned out!
Here are a few things to note so you too can do that.
Why is it important for your businesses to be consistent with social media in the first place?
Keep you on top of mind for your followers and customers
Being regularly visible in your followers’ feeds keeps your customers warm by being updated with your business. Even when your brand is doing well and getting sales, keeping your audience warm will make it easier for them to buy from you when you post promotions. Keep the trust and credibility alive!
Continually put you in front of new people without paid ads
Social media is one of the cheapest ways to promote your business if done it’s correctly. If you know how to speak and be ‘relatable’ to your ideal customers through social media, your posts will be pushed to similar people by the algorithm without cost.
Makes your brand easily searchable online
Social media is a search engine – a powerful one at that. Did you know that 75.78% of consumers have used social media to search for products or services? So if potential customers look for services or products you sell and can’t see yours, you are missing out on people already ready to buy.
Now that you know why, let’s talk about:
How to be consistent in social media for your business
Make a realistic content plan
It doesn’t have to be complicated. Create a plan that supports your business goals and that applies to the time and resources that you already have. One of the biggest mistakes you can make is to plan your “ideal” social media presence without the resources or time to actually implement it.
Keep it simple and realistic with your current capacity.
Get help creating a content plan.
Bulk create your posts
Creating posts every single day is exhausting. Especially when it is not your favorite thing to do. So, better create your posts in bulk!
You can bulk by tasks. Different aspects of content creation require different types of creativity. So if you group similar tasks together and do them in one sitting, it will be less overwhelming.
For example, block a time separately to record videos, edit graphics, and write captions. It saves a lot of time and brain power!
You can also bulk by posts! For example setting one morning or one day for you to just film, edit graphics, and create captions for a whole week or two worth of social media content.
Focus on creating not on perfecting
Seriously. Just post it.
If it aligns with your brand goals and is relevant to your target audience, publish it. Perfection will stop you from discovering the right content that resonates with your audience.
You can easily spend two hours in one post just trying to perfect it. That two hours could have been spent on other tasks more important for your business.
You might be surprised how the posts you deem imperfect are the ones your audience will love.
Embrace the process or delegate
Have fun!
The best way to be consistent is when you love and have fun with what you do. Don’t take it too seriously. Because no one is looking for seriousness when going on social media. But also have a set strategy as a guide.
If you don’t have time to do it, either subscribe to social media management and content creation tools or delegate it!
If you want to focus on priority tasks as CEO, it might be time for you to pass over the baton. Tons of services can be customized for your needs for social media.
Inquire about social media services here.
Go Social Media Solutions 