How to get clients for your coaching business through social media

Hard truth above social media:

If your current social media followers are not buying from your coaching business, getting more followers will not change that.

If you are struggling with getting leads through social media:

One of these might be your problem:

1. Your followers are not your ideal clients
2. Your messaging is confusing
3. You rarely talk about your services
4. You are not giving them enough reason to buy

To improve your social media as a lead magnet. Make sure you do these:

1. BUILD an organic following

All of your followers are potential clients. Make sure you are building a community of real people who genuinely need your message and services.

Your ideal clients – forget your friends & family and paid followers!

2. KEEP your community involved and engaged
Think of your followers as people and not as numbers. Keep them involved through your content and engagement strategies – be interested and be interesting.

3. Show WHAT transformation you can give
Educational posts are good. But unless you emphasize what transformation you can give your ideal clients – conversion will be hard for you.

Make it simple to understand so that they don’t need to figure out what you do. Keeping it stupid and simple will easily make them associate you as their solution when they need it.

4. Clearly show HOW you help
Whether that’s a glimpse of your process, your behind-the-scenes, or client testimonials – showing them your Hows will increase their confidence in your solution, and remove fear.

5. Give them OPTIONS
Depending on your type of services, your ideal clients will have different stages of readiness to buy. But they still want to get a certain degree of support from you. Make sure there are options from free resources to high-ticket services. Having options for the level of readiness to buy will help you upgrade or downgrade depending on your availability.

6. Keep talking about your OFFERS
Social media is a noisy place. Your message is easily forgotten in minutes. So don’t hesitate to always repeat and talk about your offers. Your followers will need to keep seeing your offer before they even consider buying – once, twice – even 7th time isn’t enough anymore. Repeat your message for it to sink in.